Deliverable 3 – Analysis of Marketing Campaigns
Compare and contrast new social media marketing trends with more traditional forms of advertising.
Student Success Criteria
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We have been looking at successful ad campaigns using social media. Let’s apply this directly and see how this compares with older methods of advertising.
Choose a recent social media campaign, possibly one you interacted with. Below are some possible examples:
· ALS #IceBucketChallenge
· Always #LikeAGirl
· Coca-Cola #ShareaCoke
· IKEA bookbook video
· McDonald’s Super Bowl 2015
· Taco Bell #OnlyInTheApp
· Virgin America Boo videos
Then consider an older commercial, before social media was (as big) an influence. You can look at famous ads on Youtube.
In a minimum of 3 pages, please do the following:
· Provide an introduction with a summary of the ads you have chosen, and an explanation of what the stated intent behind the ads was.
· From there, look at what the ads actually say (like a beer ad might actually be demonstrating that women are sex objects).
· Describe how social media plays into the intent and the actual messages. What’s different between the two you chose?
· What made the ads successful (or not successful)?
· What ideas and opinions do you have about the product or brand after reviewing the ads?
· What can we learn about how businesses use Twitter, Facebook, Linked In, etc. to communicate, network, broaden their customer base, and promote their products/services?
· Summarize your analysis.