Read the two paragraphs and give me your two opinion for each paragraphs

1. Johnson and Johnson founded by three brothers in 1886 Brunswick, New Jersey, U.S. In1887, Johnson & Johnson’s mass production of sterile sutures, surgical dressings, cotton, and gauze ushers in the widespread practice of modern antiseptic surgery. The company has focused on advancing technologies, goods and services to enhance patient care and bringing greater precision to every aspect of surgery for over 100 years. In 1937 Johnson & Johnson established their Ortho Research Laboratories in Linden, New Jersey to make women’s health products. Twelve years later from the company’s heritage suture business, formed and became Ethicon, Inc. The company has made significant contributions to surgery for over 50 years and continued their dedication to shaping the future of medicine to help address the world’s most pressing healthcare issues, and improve and save more lives. Johnson & Johnson partners with the AO Foundation to deliver world-class professional education and develop innovations that enhance patient outcomes and increase the efficiency of care. J&J’s mission statement relies heavily on their “Credo” which in summary is having the responsibility to employees, stockholders, the communities in which they conduct business and the overall environment of meeting their needs, and everything that J&J does must be of high quality. J&J must continually strive to reduce costs to maintain reasonable prices to all consumers. J&J’s Earthwards approach uses environmental and social impacts to develop solutions for the design and manufacture of products that are sustainable. The Competition Medtronic was founded in 1949 as a medical equipment repair shop by Earl Bakken and his brother-in-law, Palmer Hirundine. They had a profound moral purpose and an inner drive to use their scientific knowledge and entrepreneurial skills to help others. Medtronic’s first life-changing therapy – a wearable, battery-powered cardiac pacemaker – was the foundation for many more Medtronic therapies that use electrical stimulation expertise to improve the lives of millions of people. Medtronic’s offers the following various treatments and therapies to their customers’ medical needs such as Airway and Lung, Brain, Diabetes, Digestive and Gastrointestinal, Ear nose and throat, Heart and Vascular, Pain, Spine and Orthopedic, and Urinary and Reproductive. Medtronic’s Mission is to contribute to human welfare by application of biomedical engineering in the research, design, manufacture, and sale of instruments or appliances that alleviate pain, restore health, and extend life. The NicheAs a leader in Cardiac devices, Medtronic’s maintains more than 50% of its sales through its Cardiac and Vascular group. The company focuses on three categories which include Therapy Innovation, Economic Value, and Globalization. The combined strategies enable a basis for partnership with its customers resulting in high-quality patient outcomes, and also expand the healthcare access to patients while reducing costs worldwide. The acquisition of Covidien has also added new lines of products that would inevitably push Medtronic further to the top and beyond the reach of competitors in the med-tech arena. Although J&J does have a cardiovascular care division, the majority of its sales are through orthopedic devices which accounted for more than 34% in their med-tech division, and a growing pharmaceutical sector in which competitors cannot match.

2. The product of PepsiCo that is the central focus of my analysis is the snacks that are produced by the Frito-Lay Company as part of the PepsiCo Company. The company has 22 products that are global to over 200 countries and territories and these are the biggest sellers of the company. The snacks on this list are Doritos, Lays, Fritos, Ruffles and Tostitos. We all have our favorite Frito-Lay snacks that we will not substitute. The Frito-Lay Company believes that snacking should be good and fun as stated on their site about nutrition and the commitment to the consumer. They have been using quality ingredients such as potatoes, corn and grains and cooking and topping with the perfect seasoning and some recipes have been the same for over 80 years.The Frito-Lay Company has top global brands (Doritos, Fritos, Lays, Ruffles), better for you brands,(baked, Stacy’s, Lays), good for you brands, (Sabra, Quaker, Kevita), and fun for you brands,(includes the classics, Doritos, Fritos, Cheetos). The marketing strategy of these changes to many of their favorites in their product line was mainly for customer wants and needs. The best way to retain and attract their customers was to enhance their product line to meet the needs. Consumer were getting more educated on snacking and the affects of unhealthy eating and demanded to companies provide a healthier option. The industry had to make the changes to meet the customer demands and needs to stay successful. In 1970 the Frito Lay Company began an expansion that last for ten years with the opening of more than one new plant a year. The early 70’s is when Foods International, later PepsiCo Foods International (PFI), then Frito-Lay International was establish and was able to market snack foods around the world. A very smart marketing and business move by Frito-Lay in the late 90’s is when they planned to buy the 104-year-old Cracker Jack snacking business. This is also the time when Frito-Lay becomes the snack chip leader in South and Central America, which begins their business venture with Empreseas Polar SA of Venezuela. The next great step by Frito-Lay was to remove trans fats from nearly all of its snack chip line of products.