Wk 4 – Summative Assessment: Interacting With Health Care Consumers
- The focus of this assignment is to consider how consumer demographics and health care marketing plays a role in consumer selection of health care resources.
Select 1 of the following in your community or surrounding area:
- Walk-in clinic, such as an urgent care facility
- Retail clinic in your local grocery store or retail pharmacy
- No appointment physician’s office
- Research the market of this facility. Consider the following as you complete your research:
- Demographics of the consumers who use the facility selected.
- The location of the facility selected.
- The marketing used to bring in consumers to the facility selected.
- Write a 700- to 1,050-word paper that analyzes the market perspective of the facility selected. Ensure you:
- Describe the location and facility selected.
- Analyze the cultural and generational demographics of the consumers who use the selected facility.
- Analyze the marketing approach used for the facility.
- Consider the targeted audience of the facility based on the demographics of the consumers who use the facility.
- Consider whether marketing techniques can be the same when marketing to different demographics.
- Cite at least 1 peer-reviewed, scholarly, or similar reference.
Format your assignment according to APA guidelines.