For this discussion, be sure to:

• Discuss how video can be used effectively for healthcare, marketing, and public relations.
• Describe best practices for creating videos with compelling narratives.
• Describe how they can be made more effective for their target audience.
• Use at least one specific example of a video that meets or does not meet the best practices you have presented and support your claims with evidence.

ONLY 2 PARAGRAPHS

RESOURCES:

Dual-Column Video Script Template
Use this template to complete your video script for Milestone Three.

A Glossary Of Screenwriting Terms & Filmmaking Definitions
This resource provides you with some basic camera directions that can be incorporated into the dual-column video script you will submit for Milestone Three.

Video: Top Ten Tips for a Great Corporate Video (5:41)
This video reviews 10 tips for creating corporate videos; the same techniques can be used for nonprofit or other organizations. Note the emphasis on narrative and messaging, including the call to action close.

Library Article: Knowledge Transfer: Revisiting Video
This article examines how video helps audiences gain knowledge through visual processing of information.

Narrative Entertainment Programming can Lead to Persuasive Outcomes
This article examines the importance of narrative for persuasive healthcare messages.

Library Article: Narrative and Persuasion in Fashion Advertising

This article looks at the impact of narrative persuasion on fashion advertising and marketing.