Imagine that you are the marketing manager for a healthcare organization. You and your team would like to create a marketing message to target the organization’s primary market. It is your job to convince the governing board to give your team the funds it needs to produce the message.

Create a PowerPoint presentation of no less than five slides (not including the title slide and reference slides) in which you explain the value of creating and implementing a marketing plan for the organization, provide an example of an effective marketing message, and discuss various appropriate marketing vehicles for your organization.