Research paper | Marketing : Social Media | Undergraduate | APA (edition “APA 6”)
ADVR 4730: CAPSTONE
F I N A L P R O J E C T G U I D E L I N E S
D U E : S E E D 2 L
P U R P O S E
The final project challenges your critical thinking, research, and strategy skills. The project requires two components: a research paper and a recorded presentation. APA is required.
D I R E C T I O N S
- Identify a topic of issue of interest.
- Use the introduction to identify the theme of the paper.
- Organize your paper accordingly:
- Introduction
- History of topic/issue
- Implications to Brands, Consumers, and the Industry
Predictions of topic/issue relevance in the next 5-10 years Two brands incorporating the topic into their mission/branding strategy and communication efforts OR if it is an issue, identify two brands at the center of the issue or combating the issue via brand and communication strategy. Address each brand and the specifics separately. - Reflections- why is this topic/issue personally important to you and how does it relate to your future interests?
- Conclusion – a summary of the paper.
- Use APA Style
- Incorporate a minimum of 5 peer-reviewed articles (in the last 7 years)
- Create a slideshow that hits the highlights of your paper AND record yourself presenting it to the “class.” Use Zoom or post your video on Youtube and submit the link.