I. Resources: SWOT Analysis table

Complete an environmental scan for the health care organization you chose in Week Two. Use the SWOT Analysis table, located on the student website.

• Assess the organization’s internal strengths and weaknesses.
• Analyze the industry for opportunities and threats.
• Perform a gap analysis. A SWOT analysis helps determine performance gaps. It includes the following components:
  • Strengths
  • Weaknesses
  • Opportunities
  • Threats
• Describe the organization’s present and prospective customers.
• Consider the following external factors:
  • Consumer and social
  • Competitive
  • Technological
  • Economic
  • Legal and regulatory

Submit the SWOT analysis as a Microsoft® Excel® attachment.

II. Write a 1,400- to 1,750-word report in which you do the following:

• Explain why an environmental analysis is important in the development of your strategic plan by answering the following questions:
  • What is the purpose of environmental analysis?
  • What are the implications of environmental analysis in the creation of your strategic plan?
  • What are the major benefits of competitive analysis as part of your strategic planning process?
  • What evolving economic, legal, and regulatory issues may potentially have an effect on your strategic plan?
• Based on your SWOT analysis, provide an assessment of your chosen organization in which you include the following:
  • The organization’s ability to accomplish its mission, goals, and objectives as set in previous strategic plans
  • The organization’s ability to respond to internal and external changes and challenges
• Incorporate your SWOT analysis findings into clearly stated goals and objectives for a 3- to 5-year period, focusing on your strategic plan areas.
  • You will have two to three goals for each year, with two to three measurable objectives for each goal.
  • Goals may span several years.
  • Outline your goals and objectives clearly and provide a narrative explanation for each.

Cite at least three sources to support your information.

Format your paper consistent with APA guidelines