B. Hospital
Overview: For this first milestone, due in Module Three, you will provide an introduction to the healthcare organization (Bellevue Hospital) that is the basis for your final healthcare marketing and communication plan. You will describe the organization’s current services; explain how the organization’s mission, vision, and goals serve its stakeholders; and identify its current target market. Prompt: First, review NYC Health+Hospitals | Bellevue: Our Services and NYC Health+Hospitals | Bellevue: Community Health Needs Assessment. Then, in 2 to 3 pages, address the following critical elements:
I. Introduction: Briefly describe the current state of the healthcare organization and selected service. A. What are the mission, vision, and strategic goals of the healthcare organization? B. What is the current state of the service? Use the guidelines of marketing in your response. C. Who are the stakeholders of the service? Use the healthcare marketing guidelines in your response. D. How do the current state of services align with the mission statement, vision statement, and goals of the organization? E. What current target market does this service focus on? Include geographies, demographics, psychographics, and behaviors.
Refer to the resources from Modules One through Three to support your responses. Be sure to incorporate instructor feedback on this milestone submission into your final project.
Rubric Guidelines for Submission: This milestone should be submitted as a Word document, 2 to 3 pages in length, double-spaced, using 12-point Times New Roman font, one-inch margins, and the latest edition of the APA manual for formatting and citations.
Critical Elements Proficient (100%) Needs Improvement (75%) Not Evident (0%) Value
Introduction: Mission, Vision, and
Goals
Describes the mission, vision, and strategic goals of the organization
Describes the mission, vision, and strategic goals of the organization in a way that is incomplete or unclear
Does not describe the mission, vision, or strategic goals of the organization
18
Introduction: State of the Service
Describes the current state of the service using the marketing framework
Describes the current state of the service using the marketing framework, but response is unclear or incomplete, or framework is applied inaccurately
Does not describe the current state of the service using the marketing framework
18
Introduction: Stakeholders
Describes the stakeholders of the organization using the healthcare marketing framework
Describes the stakeholders of the organization using the healthcare marketing framework in a manner that is unclear, incomplete, or inaccurate
Does not describe the stakeholders of the organization using the healthcare marketing framework
18
Introduction: Service Aligns With
Organization
Evaluates how the current state of services align with the mission statement, vision statement, and goals of the organization
Evaluates how the current state of services align with the mission statement, vision statement, and goals of the organization, but response is unclear or incomplete
Does not evaluate how the current state of services align with the mission statement, vision statement, and goals of the organization
18
Introduction: Target Market
Describes the current target market this service focuses on, including geographies, demographics, psychographics, and behaviors
Describes the current target market this service focuses on, but explanation is incomplete or unclear
Does not describe the current target market this service focuses on
18
Articulation of Response
Submission has no major errors related to citations, grammar, spelling, syntax, or organization
Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas
Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas
10
Total 100%